Wednesday, 2 November 2016
Five reasons iyanya move to Marvin's 'should teach Nigeria musicians'
Below are five lessons Nigerian Musicians should learn
from his move.
1. Pride cannot help your career: Everyone expected
Iyanya to float his own label in the event of his
exit from Made Men Music Group, but as it is, like
the tweet of Don Jazzy said, not every artiste
must own his own label. No one knows the issues
or whatever that drove Iyanya to sign his label, but
better than letting his pride overshadow his
common sense such that he would float a (maybe
mediocre label), he signed under the Mavin label,
and has opened doors opportunities and one of
the strongest artiste management in the country.
2. Money is not a guarantee for success in the
music industry: Neither is having a great record
label, but taking into consideration the magic
Mavins has done to most of its artistes, Korede
Bello,Díja, Reekado Banks, Tiwa Savage, Dr Sid,
one cannot but applaud their strategies and rest
easy in the knowledge that their management,
combined with Iyanya’s obvious talent would be
no less productive. Iyanya might have possessed
the funds to start his own label but his knowledge
of the importance of proper management most
likely made him take the deal with Don Jazzy.
3. Change is constant in the music industry: Even
family have been known to split when it came to
the issue of business, same goes for the music
industry. When it was time to leave, Iyanya did not
adamantly refuse and stick with TripleMG (with
Tekno’s rise seemingly unstoppable) but decided
to flow with the tide, berthing on new shores.
Inability to change or stagnation is one of the
quickest ways to kill an entertainment career and
Iyanya is obviously not ready to let his die anytime
soon. Asides that, friendships would end at some
point when it is no longer beneficial.
4. It is never too late to start afresh: With his music
receiving less and less of attention, Iyanya most
likely was at a point when he needed a new
flavour to his craft. This he might not have been
able to do at Made Men Music, but most likely
will with the Mavins. Hopefully, this move would
revive Iyanya’s music and breathe a new fresh air
to his music and sound. Afterall, you can’t afford
to fall short with Tiwa Savage, Reekado Banks
and Korede Bello hot on your tails. Or can he?
5. Strategy is key to winning: In a perfectly timed
move to coincide with his birthday, Iyanya
unveiled his new deal with the Mavins, causing a
bigger bang, creating more buzz than either would
have made alone. This was a well-calculated
move which would create more buzz for the
singer, drawing more positivity to his new deal as
fans seem more optimistic about it in the spirit of
celebrating his birthday.
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